Digital advertising moves at the speed of light. A new algorithm, statistic or technology can change the landscape very quickly, flipping what you thought you knew on its head. This article talks about not only the importance of staying ahead of the competition, but also some of the latest trends you need to know about this year. So, without further ado, here are our top 5 digital marketing trends you need to know for 2022.
Find micro influencers to advertise your product or service
Unlike ‘mega’ influencers with millions of followers, ‘nano’ and ‘micro’ influencers are more like ordinary folks with a larger-than-average social media following. If you attract enough of them, their activities accumulate, and you may find that you end up achieving similar results at a fraction of the expense. In fact, influencer marketing platform Grin said that one of their clients generated 85% higher engagement from nano and micro influencers when compared with mega influencers.
Micro and nano influencers are more difficult to manage, however, as you need a greater number of them to yield similar results to a single mega influencer. This in turn means you’re going to need help finding and managing those campaigns.
Managing influencer negotiations and campaigns can be complicated and seeking a professional could save you a great deal of time and money in the long run. There are many influencer agencies out there that can provide you with direct access to their existing list of influencers, but there are also a number of freelance influencer marketing specialists on the AnyTask™ Platform who could help you with research, optimisation and more.
Why not contact a number of agencies and freelancers to get a feel for their offering in your market before deciding on the best route for you and your business? Of course, with AnyTask.com, the budget you will be required to spend on your next campaign will be tiny in comparison to large agency fees.
Ensure your advertising campaigns are diverse in culture
Diversity is important, there's no denying it. One look at the front-page headlines demonstrates this, particularly among younger audiences and underrepresented groups, who want to see a more positive portrayal of equality in the material they consume and the brands they buy from. Or, more precisely, they do not want to see the same homogeneous content that we have come to expect from prior decades.
Shutterstock and istock are a sure bet when it comes to finding high quality diverse imagery and videos that you can use for your marketing campaigns. There you’ll have access to plenty of free images and videos, but please note, you will need to pay for a premium subscription in order to gain access to the full range of content.
Just a side note, if you’re looking to create a video of your own, there are loads of free video editing tools out there. If you work on an Apple computer or iPad, there’s no better option than Apple’s own iMovie. If you’re on a PC, check out Lightworks. If you haven’t the time or skills to create your video, you can’t go wrong with hiring a freelancer on AnyTask.com – it won’t cost as much as you think!
Implement visual search engine optimization into your website
Voice searches have been reshaping standard SEO strategies since voice assistants first reached the market a few years ago—people don't utilize the same keywords when they talk as when they type! You're probably aware that you can search for images and videos by entering keywords, but did you know you can also submit existing photographs for search, or even snap original shots and search for context? As more users become aware of these visual search techniques, the landscape of SEO in general changes.
People can use Google Lens to take a photo of anything they want to buy and receive search results that take them directly to product webpages.
Furthermore, become acquainted with Google Lens, particularly if you are an ecommerce firm. When buyers execute image searches for products or barcodes, you may take traffic away from competitors if you use SEO strategies correctly. If you want help with your SEO strategy, be sure to check out the professional SEO specialists on AnyTask.com.
Here's a trend that's been around for a long time, but it's only recently been recognized as a recommended practice. Interactive material not only encourages more interaction, but it also increases the user's enjoyment.
Quizzes, open-ended questions, surveys, sweepstakes, freebies, polls, calculator widgets, and other interactive material may do wonders for your business. They, at the very least, boost the amount of time consumers spend engaging with you, which improves your ranking in algorithm-based searches and feeds. People want to be involved; thus, interactive content nearly always improves your user experience.
There are loads of tools out there that can help you in identifying the best content opportunities for your business. Google Trends and Google Keyword Planner is a great place to start, whilst premium tools like Semrush can really optimize the content you produce.
Search Engine Optimization for Local Businesses
Google's local SEO algorithm is often updated, so if you're a local business, you should also keep your firm's appearance in local results up to date. Local SEO is more effective than wide SEO in certain ways since customers searching for a specific sort of business with their geographic region have more intent to purchase, making it easier to convert them.
To begin, you must be validated by Google. You can accomplish this by joining up for Google My Business and either claiming or establishing a new listing. This helps you rank higher in Google SERPS and gives you the opportunity to provide additional information about your business to internet searchers.
Local keywords should also be extensively used in your SEO strategy. Obviously, the name of your city or town should be prioritized as a top keyword, but you may go the extra mile by integrating related keywords as well. If your location has a well-known landmark or an unusual claim to fame, mention it once or twice.
If you want to infiltrate any market, first understand the best practices for marketing to your target customers. And if you need help with that, consider talking with freelancers who specialize in web traffic optimization and local listing promotion on the AnyTask™ Platform.
Thank you so much for checking out our tips to get the most out of your advertising strategies. Be sure to share this article and share your own digital marketing tips for 2022!